What business models will prevail? What type of stores will be launched? How will logistics develop? And will retail stores embrace a more sustainable focus?
On Thursday 17 December, 12 groups of brilliant students from the Masters programme in International Marketing and Brand Management will present their visions of the future of bricks and mortar retail before a panel of industry experts.
The presentations are part of the final assignment on the Multichannel Marketing, Retail & Internationalization course and will focus on the future physical store; how it will look and how it will operate. The presenters will describe their investigations into the factors that drive the development of the retail industry and influence how outlets will look in five years’ time, such as internationalisation, digitalisation, Covid-19, multichannel/omnichannel, sustainability issues.
This session is open to the public and we encourage you to join us online to hear how the marketing managers of the future see the industry developing.