Consumption researcher Carys Egan-Wyer, talks about a recently published open-access book on The Future of Consumption.
Published by Palgrave Macmillan and edited by Bäckström, Egan-Wyer, and Samsioe, The Future of Consumption is an anthology written by retail and consumption retailers as well as retail experts.
The book discusses three consumption megatrends—technology, sustainability, and wellbeing—and explores how they will transform retailing in the future.
What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.
Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.