Centrum för handelsforskning

Campus Helsingborg | Ekonomihögskolan | LTH - Lunds Tekniska Högskola

Capturing contemporary complex customer journeys in retail.


Join us for a research seminar on contemporary customer journeys from a variety of interdisciplinary perspectives. Learn more about recently published articles and work in progress from the Centre's researchers.

Photo by Alvaro Reyes on Unsplash

In an era of omnichannel retailing, where consumers seamlessly transition between online and offline touchpoints, understanding these intricate customer journeys is paramount for retailers seeking to thrive in a competitive market. This seminar brings together thought leaders and scholars to discuss the latest research findings, methodologies, and insights on how to effectively capture, map, and optimize these complex customer journeys.

The seminar will take place at Campus Helsingborg in C-side (C703) and will start at 10:00 sharp.

Preliminary programme

  • Patrik Stoopendahl - Customer journeys
  • Kristina Bäckström and Carys Egan-Wyer - Messy customer journey self-mapping
  • Yulia Vakulenko and Daniel Hellström - Navigate by the Stars: The impact of order fulfilment on consumer experiences.
  • Ulf Johansson - New store formats

24 november 2023


Campus Helsingborg
Universitetsplatsen 2
252 25 Helsingborg


Daniel Hellström